Now, with our partners, the fresh data and sophisticated analysis you receive from Wide Media Production can be taken to the next level.
Advancing Innovation Marketing takes the insight of WMP TEAM and extends it into your marketplace, with advertising campaigns, public relations plans, direct marketing techniques and more.We complete the circle, ensuring that the insight loses nothing in the execution.A full range of services.

Creative Services
Creative concepting
Copywriting
Art direction
Graphic design

Account Service
Strategic planning team leadership
24/7 client communications
Constant updates on work-in-progress, plans, costs and effectiveness
Responsibility for budget control
Coordination of measurement tactics/reporting

Account Planning
All facets of qualitative and quantitative research
Advertising effectiveness and impression studies
Attitude/usage studies
Audience research
Benchmark studies
Brainstorming/idea generation
Brand equity analysis, brand loyalty studies, brand positioning, brand image development and brand image tracking

Business and marketing plan development
Census analysis
Communication strategies research
Competitor analysis evaluations
Copy development and testing
Customer satisfaction and recovery testing

Demographic analysis and profiling
Ethnography
Focus group moderation and analysis
Forecasting/trend research
In-store research and intercept studies
Lifestyle segmentation/cluster research
Segmentation studies
Panel studies
Psychographic research
Questionnaire design and writing

Media
Planning, research and analysis
Buying
Negotiation of added value and merchandising
Stewardship and posting
Media relationship management
Media budget maintenance and billing

Public Relations
Plan design and implementation
Media relations
Publicity
Spokesperson counseling/training
Editorial writing
Comprehensive public involvement programs
Media event design and coordination
Crisis public relations planning
Community/employee/stockholder relations programs
Special events and promotions
Internal/external publications (newsletters, annual reports, etc.)
Research analysis and tracking of results
Product launches
Trade shows/promotions

Production Services
Art production
Art buying
Printing coordination
Photo direction/casting/location coordination
Broadcast production coordination

Interactive Services
Analysis and counsel on current web presence
Design/architecture
Content management
Seamless integration with overall marketing plan
Complex e-commerce functionalities
Landing page optimization
Search engine marketing
Hosting services

Direct Marketing Services
Direct marketing campaign strategy
Loyalty programs development
Offer testing
Premium and incentive tests
Segmentation analysis and testing
List management
Learning plans and test design
Direct mail
Direct email
Newsletters
Affiliate marketing
Inbound sales center scripting and management
Sales and reservation confirmations and fulfillment

Post-Evaluation/Accounting Services
Daily tracking of monitoring mechanisms
Full accounting of all expenditures, projections and updates
Meticulous monitoring of supplier invoices to ensure accuracy

Delivering synergy and economy

Advancing Innovation Marketing is uniquely qualified to help you translate WMP TEAM's data and analysis into marketing materials and initiatives that are powerful and relevant to your key audiences. With a wealth of experience in the travel, tourism, leisure and transportation industries, this multi-disciplinary team effectively weaves their marketing tactics into a strategically coordinated effort; advertising supports public relations, public relations supports direct marketing, direct marketing supports advertising. All of your materials and messages speak with one powerful voice, driven by strategic data, sharpened by imagination and creativity; a seamless integration of insight and execution.

It's like hiring an advertising agency. And a public relations firm. Only smarter.